Today’s personal finance hack is about saving money by using price comparison websites and tools while shopping online.

Online shopping gained popularity because it was extremely convenient to buy things online, and these days another huge benefit is being offered by price comparison sites and apps – that of saving good money when making purchases via the internet. There are plenty of price comparison websites that offer a range of features suitable for a variety of needs, making it easier to be frugal when spending money online.

Use price comparison websites and apps when shopping online to save money and time.

Just like in the real world, any purchase you make online is carried out after a basic level of price comparison to make sure you get the best deal. If time is on your side, you may go through the hassle of ‘window shopping’ at a number of retailers before making a decision about where to purchase the final product or service from. However, if there is a shortage of time, it makes sense to use price comparison websites, ready to inform you about the best deals when you’re browsing the internet for certain types of purchases.

Luckily, there is a whole range of price comparison services to choose from these days, which may come in the form of downloadable software, apps for your smart phone or websites that run on your internet browser. Many of these price comparison sites and apps offer browser extensions that run on a variety of internet browsers, making it easier than ever to save money when shopping online.

What can you buy through price comparison sites?

Online price comparison sites work on a full range of product and service categories, ranging from technology gadgets, clothing, groceries, electronic appliances and even video games! So if you use these comparison tools frequently, you can only imagine the amount of money you will save over time, without any hassle.

You should be aware that many price comparison sites charge merchants for sales, and that can lead to higher prices, as discovered in a recent research conducted by the University of Warwick. However, there is little that individual consumers can do about that as this is a macro consequence of ‘price aggregators’ in the market.

If you are a frugal consumer who regularly shops online, there really is no excuse for you not to use such a software, especially since a number of innovative and helpful features have been introduced by these software as a result of intense competition. We will look at them in the next article!